Explore Grounded Theory as a dynamic methodology to derive theoretical frameworks directly from data in the research landscape of 2024-2025.
Big Data in Research: Harnessing Large Datasets 2024
Statista reports that every day, about 328.77 million terabytes, or 0.33 zettabytes, of data are made. This adds up to roughly 2.31 zettabytes weekly and 120 zettabytes yearly1. This shows the huge amount of data being produced, with 90% of the world’s data created in the last two years1. The big data analytics market is expected to hit about $84 billion in 2024 and could…